LEAD PRODUCT DESIGNER
I design e-commerce experiences that help customers find products and help businesses convert.
Lead Product Designer creating intuitive experiences across discovery, browsing, search, and checkout, while mentoring the next generation of designers as a high school teacher and college mentor. Teaching the next generation of designers (high school teacher and college mentor).
Design decisions tied to measurable growth.
+4%
category self engagement
-Shipt
+15.2%
net profit per visit
-Art.com
+30%
coupon add-to-cart
-Slickdeals
SELECTED PRODUCT WORK
Three decisions.
Three measurable outcomes.
SHIPT / Discovery + MVP
Helping customers shop by need,
not retailer.
Helping grocery customers discover products beyond the search.
+4% engagement, increased AOV and add-to-cart activity, and $1M in projected annual new profit
Product strategy • Discovery • E-commerces • Experimentation • Mobile • User Interviews • Market research • Prototyping
SLICKDEALS / Experimentation + checkout
Making automatic savings helpful without blocking checkout.
Role: Lead Product Designer
Platforms: Browser Extension + Web
Result: +30% coupon add-to-cart
ART.COM / Mobile Customization
Turning a complex framing tool into a guided mobile flow.
Role: Lead Product Designer
Platforms: Mobile
Result: +15.2% net profit per visit
How I Make Product Decisions
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1. Frame the right problem
I start with customer goals and business constraints.
Example: Shipt discovery research revealed that customers shop by need, not by aisle.
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2. Choose the smallest valuable release
I focus on the change that will deliver measurable impact fastest.
Example: Art.com mobile MVP shipped a 3-step flow to reduce drop-off.
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3. Learn and refine after launch
I focus on the change that will deliver measurable impact fastest.
Example: Art.com mobile MVP shipped a 3-step flow to reduce drop-off.
“Erin brings clarity to ambiguous commerce problems and gives teams a direction they can test and ship.”
~ Product partner, ShiptUX & Visual Design Experience
Shipt
SlickDeals
Cricut
Art.com
Wayfair
Zappos
Recent production design contracts: Toast and CodingScape.
BEYOND THE SCREENS
Designing for shoppers and learning from being a seller.
I’m a Las Vegas-based product designer with an earlier career in visual design. Outside of product work, I run Pink & Rosie, a small handmade stationery business that keeps me close to the realities of e-commerce, customer behavior, and building for shoppers.